Website Marketing (what Andcomp can do for you).

1. Research the Market: "Making Your Market our Market"

  • Research trade/industry publications that concern your business on a monthly basis in order to:
    • Identify and profile our prospective customers that use the internet. Determine the opportunities and challenges that face this type of project on the Internet.
    • Stay abreast of current market trends and marketing techniques in your genre.
    • Determine what our competition is doing, and adjust or add ideas as needed. Explore what "experts" in our market recommend and teach.

2. Set project goals (ongoing, part of reporting process).

3. Develop a Reciprocal Link Program.

  • Search out sites and contact owners to request links. There will be a good deal of time devoted to "checking up" on our link partners' sites to make sure our link is still active.

4. If possible develop a "Hub" of informative content.

  • Traffic is KING on the internet. Traffic is built by creating content that people are looking for.

5. Promote the site!

  • Search engine registration (focus on top 20, but not limited to...)
  • Build keywords and content coding into pages, to make search engine database queries more accurate and active.
  • Utilize the strategy of Doorway pages. These are additional simple pages that advertise a site and are written exclusively to be hit by certain search engines and draw visitors through them to our main page. It is common practice on the internet today and is considered an essential step in drawing traffic.
  • Advertising
    • Suggest, place advertisements (online and other mediums), and integrate our website into existing advertision as needed and approved by management, and/or according to pre-determined budget.
    • Plan, Suggest and implement promotional giveaways as content to draw traffic and build awareness. (Promotional Trips, Puluxy Summit T-Shirts etc)
  • Report monthly on progress: site traffic, search engine placement, reciprocal links, immediate project direction, suggest future projects (marketing), techniques, and goals or direction. Maintain contact with the customer to determine focus, and examine direction and goals.

(return to development page)

Brian Anderson
Andcomp Technologies
1721 Ryanfeld Dr
Mansfield, TX 76063-5962
email: bja@andcomp.com

Voice 682-518-0485
Fax 682-518-0486